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 | Sony: "Being cheaper than your competitor is never a bad thing" Aug 22nd 2013, 18:18 SCEA CEO Jack Tretton acknowledges that lowest-priced system is not always the most successful, but believes consumers will gravitate toward PlayStation 4 value proposition. 
SCEA CEO Jack Tretton was backstage during E3 rehearsals when he learned that the Xbox One would go on sale for $500, a full $100 below the PlayStation 4's $400 price point. The executive told Bloomberg in a new interview that Sony saw this pricing advantage as a "positive," though he said cheaper doesn't always mean more successful. "I think ultimately, the gamer looks at ten-year product lifecycles; they look at the software offerings; they look at the value proposition," Tretton said. "And the lowest priced system isn't always the most successful, but being cheaper than your competition is never a bad thing." Tretton said all the pieces are in place for the PS4 to be successful at launch this holiday, noting it all comes down to execution at this point. "I feel like we've got the gamer on our side; I feel like we've got the development community on our side; and now we've got execute," he said. Asked what the most important thing to "get right" with a product launch like the PS4 is, Tretton said this is communicating the value proposition of the system. "The most important thing to get right is the consumer proposition, the value proposition," Tretton said. "That people say, 'I saw it, it looks great, I've got to have it.' And if that's the answer, then you've got a winner on your hands." The PS4 launches on November 15 in North America, November 29 in Europe, and in 32 countries total by the end of the year. Read and Post Comments | Get the full article at GameSpot
| | Microsoft reveals Xbox One Upload Outreach Program Aug 22nd 2013, 17:47 Company launches new effort asking users to submit one-minute video about Xbox One game they like; winners will receive Xbox One, launch games, and one-year Xbox Live subscription. 
Today at Gamescom 2013, Microsoft announced the Xbox One Upload Outreach Program, an all-new program aimed at attracting "creative minds" to the platform. Users interested in participating are asked to create and submit a one-minute video about any Xbox One game they enjoy. This video should be uploaded to a service like YouTube or Vimeo and then sent to uploadvideo@microsoft.com by September 15 at midnight. Those chosen for the program will receive an Xbox One, a one-year Xbox Live Gold subscription, free Xbox One launch titles, and the opportunity to collaborate with Microsoft's Upload team in the future. The Xbox One launches in November for $500. Read and Post Comments | Get the full article at GameSpot
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